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Category: E-Book
Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver [Audiobook]

Dave Kerpen, Christopher Prince (Narrator), "Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver"
ASIN: B00E4I18EQ, ISBN: 1491580887 | 2013 | [email protected] kbps | ~05:40:00 | 160 MB
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Category: Tutorial
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Audio CDs in M4B / English: AAC, 62 kb/s (2 ch) | Duration: 07:14:46 | 2015 | ISBN-10: 1501264281 | 196 MB
Genre: Marketing

Practical techniques for applying neuroscience and behavior research to attract new customers.
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Category: E-Book
Impact of E-commerce on Consumers And Small Firms

Impact of E-commerce on Consumers And Small Firms by Salvatore Zappala
English | Nov. 24, 2006 | ISBN: 0754644162 | 281 Pages | PDF | 2 MB

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.
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Category: E-Book
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Bridget Brennan, "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers"
ISBN: 0307450392 | 2011 | EPUB/MOBI | 320 pages | 2 MB/800 KB


If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.

And therein lies the pickle.
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